(Em)ma Crowe
My methodology is built on working with the unexpected. The importance of intelligent outcomes and the magic of discovering solutions from the accidental //
I like problems. But I mostly like finding solutions to these problems using human-centred design.
* Hi. I’m (Em)ma, a product designer and user researcher.
Being the first experience and digital design hire for two US start-ups ~ Datami (Boston) and MM.LaFleur (New York) ~ I've led in all stages of the end-to-end digital product journey.
Equal parts analyst, information architect, user researcher, and experience and visual designer, I advocate for people and have been crafting experiences on mobile and desktop, for business and consumer platforms for the last 10 years.
I understand how people behave in ecommerce, mobile AdTech and luxe industries, and what drives actions, respectively. I'm also pretty nifty at simplifying complex interfaces. Details are everything and I aim to create with meaning and value, striking a balance between business drivers and its' users.
My users are core to the discovery journey; let the users lead the way.
Em—’21
