Portfolio of Selected Works
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Campaign Manager 005



The Approach

001 I facilitated a discovery workshop in our India office. User story mapping, building epics with the engineering team

002 My favourite tool to find an overarching problem statement, courtesy of Kate Rutter. There’s a great video of her at UXLX2015 talking through this.

003 Making sense: synthesis. After our group-wide user-story mapping, I refined it.

004 Understanding how to build an interface for combination campaigns, the most complex part of the process was campaign set up (part 2). How could I design an interface that allowed for an elementary campaign set-up, that demonstrates the multi-faceted approach to campaign management.


005 Final design.

006 Alternative design.
007 Alternative design.
008 Alternative design.

My Role
Facilitated workshop: Research, IA, concept, design, interaction, user experience 

The Campaign Ad Manager was the main feature of Datami’s product suite and part 1 of 2 projects in this portfolio. A version of the interface was in place before I arrived at Datami, however, it needed a redesign to make it usable for anyone to create a campaign as opposed to purely functional for a development team in test mode.

To build out the experience, simplify existing functions and add in new features, I had to grasp what the business/user objectives were and fully understand each step of the campaign build process. This involved re-organised some of the current features under different steps (the flow of creating a campaign felt natural) and adding new ones.

I added a conversational dialogue with tooltips and labeling. As each step was approached, help information to guide the user was in visible sight should they get stuck.

The journey and interaction at each step under each stage was my main focus.


Project (1)
~ Campaign Manager
(Part 1/2)


A B2B2C platform designed to allow Datami customers to manage mobile advertisement using sponsored data.

Real-world Challenge
In countries like Mexico, Brazil, India, Philippines and Africa, the cost of mobile data is expensive. Mobile users pay by the gig and often use apps that offer services to watch ads in exchange for earning small change or small amounts of data. For these consumers, watching videos while roaming is out of the question.

Why It Exists
In order for brands to connect to consumers while on the go, Datami became the middle-man, offering integrations between telecommunication companies and brands. To provide an easy application for consumer brands to connect with their customers, by paying for their data usage in exchange for engaging with their brand in some form (watching an ad, sharing something on Facebook).

Was it a success?
As a credible alternative to Facebook, I was happy to learn after the build that Facebook’s Ad Manager has a similar approach to building ads. While I don’t advocate for simply doing something that another company does well, it was validating in the sense that it had simplified a complex business function.

We continued to work closely with certain partners to help refine each step, which involved remotely observing users and task-associated analyses. And, as we learned more about the sponsored data, the requirements changed as we learned more about which functions were more important to our users, so the interface changed. I reworked the layout building on Google’s Material Design library as a foundation.

The Campaign Ad Manager Platform is the main feature of Datami’s product suite. A version of the interface was in place before I arrived at Datami but it needed a rebuild to make it more user friendly and intuitive. To build out the experience, simplify existing functions and add in new features, I learned what each step did and re-organised some of those features under different stages so that the flow of creating a campaign felt more natural.

I added a conversational dialogue in the help hovers and labels, so as each step was approached, there was help information to guide the user should they get stuck. The journey and interaction at each step under each stage was my main focus.





P/01.    Campaign Manager
P/01.1  Campaign Builder
P/02.   Analytics Dashboard
P/03.   Data Rewards
P/04.   Peak Valley Dashboard

P/05.   SDK Partner Onboarding
P/06.   Dating App (concept)


P/07.  Logo Design (concept)
P/08.  Web Design
P/09.  W.I.P.
P/10.  W.I.P.
P/11.  W.I.P.
P/12.  W.I.P.